Experience, knowledge and grasp of marketing fundamentals has helped us generate massive coverage in prestigious electronic media outlets such as:
BBC1, Channel 4, RTE 1 (including The Late Late Show‚ No Frontiers and Newsround‚) Sky, BBC Radio 1 and TV3.
We have garnered major features (some double page spreads) in celebrated international and domestic print media including:
Newsweek, The Wall Street Journal, The Financial Times, The Sunday Times, The New York Times, The Independent (UK),The Observer, The Irish Times, Harpers & Queen, Vogue and Marie Claire
We have engaged celebrity journalists and broadcasters who featured in selected influential media, maximising PR coverage. For example:
Mariella Frostrup (Mail on Sunday), Penny Smith (GMTV), Grainne Seoige (VIP Magazine), Erin O’Connor, the super model, (Grazia magazine), Marian Keyes (Cara) and Toyah Willcox (The Times).
(Portfolio of media coverage available on request).
Awards and Achievements
Just some of our MD’s Pat Shaughnessy marketing awards, experience and achievements:
- Winner: Best International Market Entry Strategy Award‚ presented by The Hospitality Sales and Marketing Association International (HSMAI)
- Winner Best Brochure HSMAI
- He devised and organised dozens of joint marketing ventures (including brand activation, product launches and promotions) between small/medium enterprises and many of Ireland’s largest companies including:
Aer Lingus, C&C, Dunnes Stores, L’Oreal, Mars Ireland, Mc Donald’s, Renault, Tesco and Volvo.
As Group Marketing Director, Pat successfully positioned Delphi Mountain Resort and Spa as a world class award-winning destination resort, collecting multiple accolades and achievements along the way:
Voted in the Top Ten Weekend Destinations by ‘BBC 1 ‘Holiday’
Voted in Worlds Top Ten Destination Spas‚ by Conde Nast Traveller, The Observer and Harpers & Queen.
Increasing sales to €4 million p.a.
Growing revenue from business-to-business services (i.e. management training and event management) to €850,000 p.a. Clients included many of Irelands top 500 companies including
AIB, Apple, Bank of Ireland, Cadbury’s, Intel, Microsoft, Pfizer, Warner Lambert
Developing and coordinating a Customer Relationship Programmes (CRM) which gained widespread recognition within the hospitality/Spa industry and also in the media e.g. a) ‘Winner Of Best Staff’ category out of ‘The World’s Top 150 Destinations’(Harpers and Queen). b) Winner of ‘Destination Spa of the Year Award’ at the Irish Beauty Industry Awards.
"Pat Shaughnessy has outstanding strategic marketing and business development skills which have been recognised with numerous awards over the years."
Conor O'Connell Managing Director, Time Manager International (TMI).
"Pat has outstanding strategic marketing and business development skills. He is always thinking about the long-term and never allowed short-term challenges to get in the way of his vision and long term strategic marketing and business development skills."
Brendan Smartt, Country Manager Ireland and Nordic Region Innocent Drinks
“Absolutely amazing seminar. It’s not a maybe but a definite – we want you to come to Malta for more coaching on Guerrilla Marketing.”
Lorenzo Mule Stagno, Director, Business Marketing Services, Malta (Head of Maltese delegation of SME owners at recent EU funded IBEC programme in Dublin)
“A true guerrilla marketer with a passion for marketing and a knowhow which is second to none. I would definitely recommend Pat if you want straight forward no-nonsense advice. He says it as it is."
Fintan Ryan, MD, Interactive Solutions
"I would not hesitate to recommend Pat. Having done business with him for many years (as Head of Human resources at Microsoft), I knew he had a sharp business brain. His straight talking combined with honest pragmatism means that what you see is what you get - and what you get is great!"
Mark Keane, Strategy & Organisational Development Executive, Atlantic Philanthropies