Strategy is our starting point from which everything flows.
A lot of marketing strategies tend to be short-term approaches to long-term issues. These types of urgent calls to Buy Now! or Get One Free! seem to follow the misguided belief that if a company throws money at the problem, then sales will flow. However, these approaches are usually no more effective than junk mail. Indeed, if your marketing strategy is to resurrect a brand whose sales have declined or plateaued, then you will need to construct a stronger long-term vision.
Like the Peregrine falcon, we first of all rise high above the situation to see the 'big picture'. Only then do we zero into the fine details which help grow your business.
Our strategic approach combined with proven imagination, flair and know how will help you stand ‘head and shoulders’ above the noise and out manoeuvre the bigger boys.
SMEs can testify to the benefits of developing a strong marketing plan. Sales and business will be increased after you take a step back from the coalface to develop a clear marketing strategy, while also supporting this strategy with a well-developed and well-executed marketing plan. At the beginning of every new marketing project, we start with Marketing Due Diligence. This helps us to understand your business and therefore help you reach your goals. Also before you spend any money on marketing, you should stop and assess what is working well and where you are wasting money.