“You certainly captured the attention of the press.
We've set a new standard for others to aspire to.”
Eddie Magowan, Northern Ireland Electricity / Viridian Group plc
The power of PR lies in the perceived impartiality of media coverage: if someone else sings your praises, people listen, whereas other marketing channels including advertising are often treated with suspicion. As a communications channel it can give you a great return on marketing investment.
We’re grounded in marketing principles and strategy, meaning that the PR we generate is carefully calibrated to enhance the profile and positioning of your business, rather than cheap publicity which creates a short term buzz, but damages the brand in the long term.
Experience, knowledge and using marketing fundamentals has helped us generate massive coverage in prestigious electronic media outlets such as:
BBC1, Channel 4, RTE 1 (including The Late Late Show‚ No Frontiers, and Newsround), Sky, BBC Radio 1, and TV3.
We have garnered major features (some double page spreads) in celebrated international and domestic print media including:
Newsweek, The Wall Street Journal, The Financial Times, The Sunday Times, The New York Times, The Independent (UK), The Irish Times, Harpers & Queen, Vogue, Marie Claire.
We have engaged celebrities, journalists and broadcasters who featured in selected influential media, maximising PR coverage. For example:
Mariella Frostrup (Mail on Sunday), Penny Smith (GMTV), Grainne Seoige (VIP Magazine), Erin O’Connor, the super model, (Grazia magazine), Marian Keyes (Cara), and Toyah Willcox (The Times).
(Portfolio of media coverage available on request).