“After a successful career and years of experience I am now especially in a position to give back. Not-for-Profit Marketing is where my heart lies. Indeed for smaller charities and nonprofits whose cause we may be sympathetic to, our rates may be somewhat reduced. Why not contact me for a chat? You have nothing to lose”.Note from Pat Shaughnessy MD, Peregrine Marketing
Big charities and Not-for-Profits (NFPs) know that great marketing makes a real difference and therefore often have a dedicated marketing department. Without one you may find it hard to compete - whether it is for brand building, recruiting volunteers or bottom line funding. Nevertheless, it’s still possible to ‘box above your weight’. One solution is outsourced marketing.
With Peregrine Marketing you will get a trusted and experienced partner skilled in all facets of the marketing mix without the commitment to a long term in-house marketeer.
As an NFP or charity you will be probably interested in our core skills including Marketing Strategy, PR/Brand Building/Brand Activation, and Direct Marketing.
Cause Related Marketing
Cause Related Marketing is a mutually-beneficial marketing strategy whereby many businesses or charities combine to form a partnership to promote an image, product or service. This marketing strategy performs a dual function of highlighting social issues while also meeting important business objectives.
Regarding Cause Related Marketing, you will be interested in our 25 years of experience, especially managing joint marketing ventures with Ireland’s largest companies including:
McDonald's, JVC, Bank of Ireland, L’Oreal, Evian, Eircom, Apple, AIB, and C&C.