"Everyone including us in PR were delighted and
thrilled with the layout and design of everything. Well
done, you should be very proud."Alison Byrne, The National Lottery
Face-to-face marketing is one of the fastest-growing and most powerful areas of marketing today, yet many organisations are challenged with understanding how to integrate live events into their marketing mix to create meaningful customer relationships that generate measurable business results with a return on marketing investment
In addition, the myriad of operational demands of staging live events requires wide and deep understanding of operations and logistics issues.
Peregrine Marketing offers a rare combination: We are marketers grounded in the fundementals of marketing, combining this know how with probably the most experienced event managent team in the country.
Our MD Pat Shaughnessy has over 15 years experience in event management as CEO and Marketing Director of Camelot Events. He set the standards in a new but burgeoning industry and has now teamed up with our partner event company, Red Zebra, headed up by Mark Shaughnessy one of the most experienced professionals in the event marketing industry.
Together the brothers have created some of the most spectacular and creative event marketing experiences in Ireland and abroad including product launches, promotions and brand activation events for clients ranging from SMEs to multinationals including:
Aer Lingus, Renault, Dunnes Stores, Daihatsu, Masterfoods, Volvo, L’Oreal, Sanofi, and Tesco.
Successful branding isn’t about one-way communications. It is about engaging in a meaningful conversation in order to establish a long-term connection with the people that matter. The stronger and deeper the connection, the greater the contribution to the bottom line. And the closer you will be to realizing your vision
Brand activation sometimes called brand engagement focuses on building this longer term emotional connection between the brand and the customer.
It’s a relatively new "term" in the industry. (We know-we don’t like ‘market speak’ either).
In plain language brand activation refers to generating consumer interest by allowing consumers to use a product or experience a service. In this way, the brand's value is "activated," or realised by the consumer, who then connects the value given with the brand and walks away with a strong impression. With enough brand activation work, a core of consumers will have a strong, favourable opinion about the business because of personal interaction and will spread this opinion among others.