"35% of SMEs reporting increased turnover have
significantly increased their investment in design."
The Centre for Design Innovation (Ireland)
Our MD Pat Shaughnessy has always understood the vital importance of good design in building a brand. So he works with the very best designers. Nevertheless with over 25 years experience in brand building he has learned that you get the design you deserve. He never leaves a design just up to the designer. His portfolio (which can be viewed on request) of sales and marketing material have won many accolades including:
Winner Best Brochure Hospitality Sales and Marketing Association International (HSMAI) Ireland
He knows good design, has a keen aesthetic eye but understands most of all that the creative process needs to be underpinned by sound strategic marketing: your business objectives must come first and he makes sure his clients get a return on marketing investment (ROMI).
Every piece of creative you release says something about a brand. If the design is less than professional and aligned with the brand’s core messaging, it can undermine years of work and good impressions. By contrast, good design speaks volumes to a company’s professionalism, quality, and positioning in the market.
The bottom line is that bad design will cost you in the long term, by sending the wrong messages and undermining positioning and brand image, while good design delivers huge dividends in reinforcing your image in the marketplace for years to come, getting the right messages across, and commanding higher prices.
"45% of companies that don’t use design compete mainly on price. Where design is significant only 21% compete on price"
Design Council (UK) National Survey of Firms
Whether he is project managing a website, logo or new brand, Pat is always hands on. He is a visionary with an amazing creative mind but he knows how to outline a tight detailed brief. He is hugely experienced and knowledgeable around the design process always giving constructive feedback to his well trusted top design partners. The results are spectacular with world class marketing collateral in his portfolio