25 years' battle-hardened experience
Our MD Pat Shaughnessy is a marketer with over 25 years of battled-hardened commercial experience. He has proven business acumen and grasps the fundamentals of marketing. It’s a deadly combination.
Just some of Pat’s marketing experience:
- Winner: Best International Market Entry Strategy Award‚ presented by The Hospitality Sales and Marketing Association International (HSMAI).
- He devised and organised dozens of joint marketing ventures (including brand activation, product launches, and promotions) between small and medium enterprises and many of Ireland’s largest companies including: Aer Lingus, C&C, Dunnes Stores, L’Oreal, Mars Ireland, McDonald’s, Renault, Tesco, and Volvo.
- As Group Marketing Director, Pat successfully positioned Delphi Mountain Resort and Spa as a world class award-winning destination resort , collecting multiple accolades and achievements along the way including:
Being voted in the World's Top Ten Destination Spas‚ by Conde Nast Traveller, The Observer and Harpers & Queen.
Return on Marketing Investment (ROMI)
The tragedy for owners/managers of SMEs is that they often don’t have a marketing mindset‚ and especially in a slowdown, they consider marketing as expensive and a poor return on investment. As a result, marketing is given even less priority, sending sales and profitability into a downward spiral.
Steeped in guerrilla marketing and with years of experience marketing for SMEs, we at Peregrine Marketing have the skills and ingenuity to make small budgets ‘punch way above their weight’
You can learn a process, but the drive to explore, to go beyond the conventional and the predictable is something that comes from within.
After 25 years our MD, Pat Shaughnessy, has the in-depth knowledge of a wide range of marketing strategies and techniques, and the imagination and know-how to turn the slowdown into your opportunity.
When you meet Pat, you will notice very early on his flair for marketing, aesthetic sensibilities and creative ability to come up with a great idea for your campaign.
With no vested interest in any one marketing channel, Pat and his team put together campaigns using the combination of disciplines that will produce the greatest results for your business or Nonprofit.
We’re not simply marketing consultants. We don't just come in, offer advice and leave. We roll up our sleeves and ‘own the problem’.